Growth Marketing & Product Strategy
I turn complex ideas
into simple experiences.
For over a decade, I've helped companies bridge the gap between innovative products and the people they're built for. I combine strategy, creativity, and systems thinking to simplify complexity, build trust, and create experiences that drive revenue.
View my workAbout
I'm a marketing leader with 12+ years of experience building brands, launching products, and creating customer acquisition systems that drive measurable growth.
My career has taken me from iconic consumer brands like Odell Brewing and BOA Technology to emerging energy companies like Colorado Energy Experts and Univix. Along the way, I've worn many hats—brand strategist, digital marketer, product marketer, operations leader, and growth architect.
What ties it all together is a passion for making complicated things easier to understand. Whether it's a new footwear technology, a renewable energy solution, or a complex sales process, I enjoy finding the story that resonates with customers and building the systems that turn interest into action.
Focus
- Product Marketing & Go-to-Market Strategy
- Demand Generation & Lead Acquisition
- Brand Strategy & Positioning
- Customer Education & Content Strategy
- Marketing Operations & CRM Systems
Location
Denver, Colorado
Currently
Fractional marketing leader and growth strategist helping companies improve their customer acquisition, product positioning, and go-to-market execution. Open to full-time leadership opportunities in product marketing, growth, and brand strategy.
Featured Work
Selected launches and growth initiatives across consumer, healthcare, outdoor, and clean energy.
Energy Planning Engine
Built the go-to-market strategy, messaging framework, website experience, and customer education platform for a first-of-its-kind energy planning tool designed to help homeowners evaluate solar, battery storage, and energy independence solutions.
Product Marketing • Demand Generation
Designing a Dealer-Led Go-to-Market System
Built the commercial operating system for a scalable dealer-first growth model at Univix — designing dealer journey architecture, acquisition workflows, a role-based Dealer Portal, and HubSpot CRM infrastructure to scale beyond founder-led sales.
Product Marketing • GTM Strategy
Humana AEP Webinar Growth
Redesigned a stagnant Medicare agent webinar into a full-funnel demand engine, layering portal awareness, sequenced email nurture, and live content optimization to drive 73% more registrations and the best attendance in four years.
Demand Generation • Email Marketing
Building Allkind Hard Kombucha
Led brand strategy, positioning, and go-to-market for Odell Brewing's entry into hard kombucha — building a digital-first launch that introduced an unfamiliar category during the pandemic and established a scalable creative system for retail growth.
Brand Strategy • Go-to-MarketRecommendations
What marketing leaders say about working with me — across brand building, digital strategy, and cross-functional leadership.
“Kristen is a natural leader who excels at collaboration and clear communication. Her passion for big ideas and ability to prioritize effectively set her apart — she intuitively understood what mattered most and focused her energy on high-impact initiatives.”
“One of Kristen's greatest strengths is her clear communication and focus on outcomes. She identifies opportunities and presents actionable solutions. Her ability to sell ideas and gain buy-in made her an invaluable asset.”