Growth Marketing & Product Strategy
For over a decade, I've helped companies bridge the gap between innovative products and the people they're built for. I combine strategy, creativity, and systems thinking to simplify complexity, build trust, and create experiences that drive revenue.
View my workI'm a marketing leader with 12+ years of experience building brands, launching products, and creating customer acquisition systems that drive measurable growth.
My career has taken me from iconic consumer brands like Odell Brewing and BOA Technology to emerging energy companies like Colorado Energy Experts and Univix. Along the way, I've worn many hats—brand strategist, digital marketer, product marketer, operations leader, and growth architect.
What ties it all together is a passion for making complicated things easier to understand. Whether it's a new footwear technology, a renewable energy solution, or a complex sales process, I enjoy finding the story that resonates with customers and building the systems that turn interest into action.
Denver, Colorado
Fractional marketing leader and growth strategist helping companies improve their customer acquisition, product positioning, and go-to-market execution. Open to full-time leadership opportunities in product marketing, growth, and brand strategy.
Selected launches and growth initiatives across consumer, outdoor, and clean energy.
Built the go-to-market strategy, messaging framework, website experience, and customer education platform for a first-of-its-kind energy planning tool designed to help homeowners evaluate solar, battery storage, and energy independence solutions.
Product Marketing • Demand GenerationDeveloped the brand positioning, dealer enablement strategy, marketing infrastructure, and launch materials for an innovative energy storage manufacturer entering a highly competitive market. Created messaging that differentiated the product while simplifying technical concepts for dealers and homeowners alike.
Product Marketing • GTM StrategySupported global marketing initiatives for one of the most recognized performance fit systems in the outdoor and athletic industries. Helped bring new products to market through integrated campaigns, digital experiences, retailer support, and customer storytelling.
Brand Marketing • Product Launch