BOA Fit System
I executed, managed and optimized a Brand Campaign for BOA Fit System across YouTube, Google, Facebook and Instagram. This campaign targeted three different personas across four sports segments in seven different countries.
Piece of cake.
Phase 1: Attract
Drive awareness and equity for BOA brand via Brand Anthem videos. We used 15 and 30-second videos for YouTube pre-roll ads and Instagram and Facebook Feed ads. Weeks into the campaign I found the 30-second ads weren't er as well so I reallocated the budget and we saw the VTR increase from 7% to 12%.
Phase 2: Engage
We drove targeted engagement, traffic, and click-throughs with marque BOA-powered products by using both static and video carousels across Facebook and Instagram. By continuously adjusting placement, creative, and product mix I was able to reduce Cost Per Session by 60% ($2.3 to $0.90) and increase Click Thru Rate by 120% (0.65% to 1.44%).
